New Zealand Red Cross

Everyday Heroes Campaign

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Project Type
Graphic Design, Photography, Animation, Typography
Collective Team
Celeste Skachill
Rachael Thompson
Shannon Singleton
Ricky Situ

The First Aid unit of New Zealand Red Cross wanted to create a campaign that would showcase course participants who had saved a life using their first aid techniques.

We used photography, typography and animation to design digital and print assets that tell the stories of Kath and Abdul, who both saved family members using CRP techniques that they learned in Red Cross first aid training. The campaign was used to inspire others to learn first aid so that they can protect people close to them and potentially become an everyday hero too.

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NZ Red Cross Everyday Heros
NZ Red Cross Everyday Heros
NZ Red Cross Everyday Heros
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