Journey Mapping 101: Service design

Step into your users' shoes with our immersive full-day workshop. Throughout the day, you'll work collaboratively to build personas, map out user journeys, and explore service blueprints. You will also learn to validate these tools and role-play user scenarios to bring your insights to life.

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This course is for you if...

• You are looking for an immersive, full day of service design training.
• You want to learn more about and utilise user personas directly in your work.  
• You want hands-on practice creating user journey maps and service blueprints collaboratively in teams.  

What you'll learn

• Personas: You will learn what personas are, why we use them, and how you can use them in your work. You will also participate in quick-fire 'mini-personas' exercises.
• Journey mapping: You will receive an introduction to user journey maps, covering what they are, why to use them, their components and types, and examples of how to use them.  
• Service blueprints: You will learn about service blueprints, including their components and types.  
• Validation: You will learn techniques for validation for both journey maps and service blueprints.  
• Team collaboration: You will work in teams to build a user persona, create a journey map for your persona, and participate in a service blueprint activity.  
• Role play: You will have the opportunity to share user journey maps and role-play a user journey.  

What you'll take away

• Take-home 'cheatsheets' that quickly summarize the core concepts learned throughout the day.
• An understanding of how to thoughtfully frame journey maps.
• Practical experience gained from working in teams to build a user persona and create a user journey map.

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Once again, you have excelled in delivering a great workshop that was not only fun but educational.  I can see a lot of work, care and attention went into building a customised workshop for us that used real world examples and not just generic ones, and that’s the thing I love about working with StudioC!  I look forward to seeing our kaimahi implement their learnings into their own work.