Choice is changing the way you pay by donating 50% of your transaction fees to a New Zealand charity of your choice. Choice enables New Zealanders to save money while doing good in the world. As part of this project, we worked closely with the Choice team to develop their new brand, website, and app to showcase their values and purpose of doing good in the world.
The simple yellow dot symbolises hope and a set of custom illustrated icons gives the brand a playful and friendly edge to help it stand out against the serious tone of competitors.
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